Michael Norton is a Harvard Business School professor whose work dives into the psychological effects of ritual. His groundbreaking research has proved the importance and flexibility of rituals in our everyday lives—they affect our feelings, thoughts, and even behaviors. Michael shows that rituals can bind us together as a community, which makes for stronger teams who coordinate and find meaning in their work, and explores the role that rituals play in our families, our friendships, and our marriages. Michael shows us the power of ritual in our personal lives and our workplaces. His groundbreaking book, The Ritual Effect, has been called “endlessly fascinating” (Dan Pink, Drive) and “an eye-opening window into why we swear by certain routines—and how we can build more enriching ones” (Adam Grant, Think Again).

Michael has also researched personal finance and spending—specifically, how to use money to get happier. Along with fellow professor Elizabeth Dunn, he’s the co-author of the book Happy Money: The Science of Happier Spending, which proved that we’re going about spending our money all wrong. With five practical principles on how to increase happiness by changing the philosophy behind spending, Happy Money is “a rare combination of informed science writing, rollicking good fun, and practical pointers for a more flourishing and compassionate life” (David G. Myers, The Pursuit of Happiness). His TEDx talk, which draws on this research, has been viewed over four million times.

Michael has appeared on National Public Radio, CBS, Fox, and MSNBC, cohosted Talking Green, a podcast on how people really interact with money, and written op-eds for The New York Times, Forbes, and The Wall Street Journal. His research has been featured in publications like Psychological Science, Journal of Consumer Research, and Journal of Marketing Research, has been covered by The Economist, The Financial Times, and The Washington Post, and has been parodied by The Onion.